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It is a great sound bite to "change those in your industry from competitors to counterparts" but does it really work?
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We are assuming you are doing inbound marketing in your b2b business. The question I was asked:
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How many times have you called your bank or utility to ask a question and were transferred more than a few times? Worse yet, each time...
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It's a simple concept - being strategic in your thinking, planning and acting in sales works.
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Are you part of a B2B sales organization proactively looking each week at what deals are in your sales funnel (or sales pipeline)?...
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Before I got into professional selling, I was a preschool teacher who worked with two-year olds. We were licensed for 12 two-year olds...
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Did your team receive iPads or other tablet PCs and you find them under-utilized? As a long time PowerPoint user myself, I have felt...