Signature program
Most sales plans fail because methodology, process and strategy get treated as one thing. They are three different things, they answer three different questions, and getting them out of order is why the plan on the shared drive is not being followed.
SellForward fits if any of these are true
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Your read
Work down the list on the left. The more of these you recognise, the more of the picture is already visible to you, and the less an engagement here would be spent establishing what is wrong.
Connect With Us TodayHow it works
People, leadership, pipeline and process, assessed together rather than in isolation. Most plans fail because they fix one layer and leave the constraint sitting in another.
Methodology is the system of principles. Process is the sequence of steps your sellers actually take. Strategy is the guidewires that decide which tactics get chosen. Separating them is usually the moment the room goes quiet.
Do you have enough headcount to hit the plan, and do the people you have possess the competencies the plan requires? Backed by evaluation data rather than optimism.
A working document with ideas, processes and tactics that defines your go-to-market motion and its expected costs and returns. It is the artefact leadership and sales both work from.
What you get
Which markets, which buyers, which motion, with expected costs and returns attached rather than implied.
Practical strategies to prepare sellers as consultative sellers, expand within existing accounts, and improve win rates on new business.
Whether your headcount and skill mix can carry the target, and what has to change if it cannot.
Where growth comes from outside your current motion, including which partnerships are worth building.
Worth understanding first
Methodology
A set of methods, principles and rules used in a discipline. It is the philosophy underneath how your team sells, and most teams have never made theirs explicit.
Process
The sequence your reps follow to help a buyer move. The steps have to make sense to the buyer and they have to scale past the people who invented them.
Strategy
The decisions that guide which tactics get chosen, tied to and supporting the methodology and process beneath. Without it, tactics get selected by whoever spoke last.
of sellers are proficient with the sales technology they already own. Buying more tooling before fixing process and capability is the most common and most expensive mistake in this category.
OMG, AI and B2B Sales
Questions we get
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You will hear back from Lori directly, usually within one business day. If SellForward Strategy is not what your situation needs, she will say so and point you at what is.
Typically answered within one business day