After the diagnosis

Let us put your vision into action.

You have revenue goals to hit and a process to create. Your team provides the data, we analyse it and give you a diagnosis, and the plan that follows is built on your evidence rather than our opinion.

50+ yearscombined leadership experience scaling teams
4outcomes targeted: revenue, turnover, cycle length, profit
Train the trainerso the capability stays with you

ValueAdd fits if any of these are true

Tick whatever applies. Nothing is recorded or sent.

Your read

0of 6 selected

Work down the list on the left. The more of these you recognise, the more of the picture is already visible to you, and the less an engagement here would be spent establishing what is wrong.

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How it works

You supply the data first, then the rest in order.

STEP 01

You supply the data

Reps, leaders, pipeline and process. Every sales team differs even inside the same industry, because of product lifecycle, buying cycle, pricing, competition, turnover, onboarding and frontline management.

STEP 02

We diagnose

Analysis of what the data actually shows, not what the room believes. This is routinely the point where a long-held assumption about the problem turns out to be wrong.

STEP 03

A recommended plan

Built on your team's data and on the science of what changes sales outcomes, aimed at growing revenue, reducing turnover, shortening the cycle and growing profit.

STEP 04

Execution alongside your team

We work with your people rather than around them, using a train-the-trainer approach so the capability stays in the building after we leave.

What you get

Data-driven sales strategies

Built from your evidence, so the argument for change is one your own team already believes.

Implementation plans

Sequenced work with owners and dates, which is the difference between a recommendation and a change.

Buy-in and adoption

Designed in from the start. The most common reason consulting fails is that nobody owned adoption.

Train the trainer

Your leaders learn to run the work, which maximises the investment and prevents dependency.

Worth understanding first

The ideas this is built on.

Why teams differ

Same industry, different constraint

Product lifecycle, buying cycle, pricing, marketplace, competition, turnover, onboarding and frontline management all vary. A benchmark tells you where you sit, not why.

Diagnosis before prescription

Opinion is the enemy

A recommendation without underlying data is a preference. When the plan comes from the team's own evidence, adoption stops being a separate battle.

Adoption is the work

Most plans die at handover

Buy-in cannot be added at the end. It is designed in from the first conversation or it does not happen at all.

57%

of salespeople on significantly misaligned teams are in the wrong role entirely. Reps in the right role hit quota 60% of the time. In the wrong role, 34%.

OMG, AI and B2B Sales

Questions we get

How is this different from SellForward Strategy?
SellForward builds the plan and the playbook. ValueAdd is execution alongside your team against a defined revenue problem. If you know what is wrong and need it fixed, start here. If you need to work out what the plan should be, start with SellForward.
What does the guarantee of actionable results mean?
That the output is work your team can begin on Monday with named owners, not a set of recommendations requiring a further engagement to interpret. It is a statement about the form of the deliverable.
Do you work with our existing tools and process?
Yes, and we prefer to. Ripping out a working system to install a preferred one is how consulting earns its reputation. The question is whether the process fits your buyer, not whether it matches a template.
How involved does my team need to be?
Substantially, and that is deliberate. The train-the-trainer approach means your leaders carry the work forward, which costs more of their time up front and far less of your budget over time.
What size teams does this suit?
Mid-market B2B, typically eight to a hundred and fifty reps. Below that the diagnosis is usually enough on its own. Above it, the work tends to run region by region.

Often paired with

Book a Call Now

Tell us about the team and we will tell you whether this is the right place to start.

You will hear back from Lori directly, usually within one business day. If ValueAdd Consulting is not what your situation needs, she will say so and point you at what is.

  • No sales sequence. One reply from a person.
  • If this is not the right call, we will say so.
  • Prefer to see the numbers first? Run the diagnostic.

Typically answered within one business day