“78% of B2B marketers say that referral programs
generate good or excellent leads.” - Social Media
When you receive top quality referrals, deals come to closure quicker and with a higher closing ratio (50% or more) than any other type of prospecting. To be most effective, you need the ReferralRich process and the networking strategies that go along with it.
The simple reason why people refer business to you is that they’re motivated to. What’s more complex is understanding why they’re motivated to do so, and what motivates them to do so. Uncovering those drivers is what growing referral rich is all about.
ReferralRich will teach you to:
• Stay top of mind by engaging referral partners and expanding your network
• Learn how a simple formula, done regularly, yields more referrals than ever
• Listen to the differences between an “ask” and a “ReferralRich request”
• Know how to scale this for potentially hundreds of sales reps
• See what the “Third List” is and how critical it is for revenue growth