About Us

Increase Opportunities. 
Expand Your Pipeline. 
Close More Deals.
Develop Sales Leaders.

Company Background

We combine a scientific approach of data, process, and tools with the right sales and people skills for consultative sellers.  It is a combination of art and science, which is why we call a professional B2B seller a craftsperson. 

We start with helping you hire sellers (SDR, BDR, AE, other sales positions) who CAN and WILL sell. 

As a TOP ten partner with Objective Management Group's tools, like Sales Assessments, or Evaluation of the Sales Force

Scaling a great sales team is also craft. We utilize a proven approach in helping SDRs (Sales Development Reps), Account Managers, Sales Reps, Biz Dev - both inside and out - along with others who interact with potential buyers to engage, qualify, and add value. Company leaders tell us that how we teach sales leaders to coach their team directly creates more quality opportunities that come to closure. We utilize data, metrics, GAP analysis, and other proven strategies to maximize your investment.

If your company leadership is not fully bought in to solving sales team issues, they won't get fixed. If your leader is not accesible to us to discuss the implications of a low performing sales team, we're probably not going to work together. 

It takes a village to improve your company's sales ecosystem - not just your sales manager.

We coach, train, and INSPIRE your sales team – and it's sales leadership – to SUCCESS.

We GUARANTEE our work – let's talk to learn more.

Meet Our Leadership Team


Lori Richardson, CEO & FounderLori Richardson
CEO, Speaker & Founder

Lori founded Score More Sales in 2002 to help companies grow revenues through strategic sales efforts, using lessons learned from 20 years in B2B sales and leadership roles.

Extrovert/Super Connector

Lifelong Learner/Teacher

See Lori's LinkedIn profile 

email: lori@scoremoresales.com


Peter_Notschke.pngPeter Notschke
Leadership Development

Peter helps SMB (small and mid-sized) companies with leadership development and strategy.  His 25+ years of sales and sales leadership experience produce measurable results.



See Peter's LinkedIn profile 

email: peter@scoremoresales.com


Abbe Hardiman Score More SalesAbbe Hardiman
Executive Asst, Admin

Abbe helps make sure that nothing slips through the cracks here at Score More Sales. We rely on her uncanny sense of organization and follow through to best support our clients.

Organizer/Systems Pro

Creative/Unique eye

See Abbe's LinkedIn profile 

email: abbe@scoremoresales.com


More About Lori

Interested in social selling? I was LinkedIn member #29,426 which means it’s been one of my TOP tools in prospecting training for a long time – and yet it is only ONE part of my multi-faceted strategy called Sales GEMs – for smart, successful, process-minded and worthwhile sales prospecting.

I have “scar tissue” from a corporate, technology B2B sales career since my early 20’s when I began as a single mom making straight commission. My confidence in sales was inspired by my grandmother.

Beginning in technology sales for companies like Apple, IBM, HP and Siemens, I rose through the ranks from retail to corporate accounts, then from individual contributor (closing multi-million dollar deals) to inside sales leader. My last corporate position was as Director of Education for a technology / financial services company in Boston which was sold to Thomson Reuters.  There I coached and trained in sales, assessed employees, improved customer service, created and led cross-functional manager training and grew bottom-line revenues.

In addition to coaching and training frontline sales leaders and sales reps I create content for technology brands on selling.

I’m Opinionated – some of what I believe:

It takes work to be mediocre, so why not excel instead? / never confuse activity with accomplishment / most sales reps don’t follow up enough / most sales reps don’t go where their buyer is, but where they are comfortable instead / this is the innovation economy So INNOVATE. Stop doing the same thing for different results.

“Makes Things Happen."

Jill Konrath,
Best Selling B2B Sales Author

Quickly engages your team in the new sales approach, trains them on the "how to's" and provides coaching till they get it right.”

"Solution To Grow Revenues"

Mark Howley,  CEO & Owner, Pacific Bag, Inc.

Presented many ideas and was always looking out for our best interest and our sales reps success

"Turned The Company Around"

Kip Curren, President, Pease & Curren

Incredible  impact on our company – evident in management, inside sales, and outside sales


  • See numerous articles featured on all the blogs above as well as those at  www.scoremoresales.com
  • “She Sells - How to Attract, Promote, and Retain Great Women in Sales" - due June, 2021
  • “50 Days to Build Your Sales” (book published 2008)
  • “50 Days To Build Your Sales WORKBOOK”  (accompanies the book)
  • “50 Days to Build Your Sales – B2B Edition”  (book published 2012)
  • “50 Days to Build Your Sales  – B2B Edition WORKBOOK” (accompanies the B2B book)
  • Co-author of “360 Degrees of the Customer” (along with Lisa and Chuck Dennis)

Professional Boards

Selected Achievements

  • Awarded AA-ISP "Lifetime Achievement Award" 2019
  • Scaled's "Top 40 Social Sellers to Follow on LinkedIn
  • Named one of LinkedIn's "Top Voices in Sales, 2018"
  • Recognized in Forbes at #12 in the Top 30 Social Sales Influencers 2014 , as researched by KiteDesk
  • Recognized as one of the Top 25 Sales Influencers for 2012, 2013, and 2014 by OpenView Partners
  • Recognized as one of the Top 25 Sales influencers for 2013 by Insideview.com
  • Recognized as one of the 20 Women to Watch in Sales Lead Management in 2012 and 2013 by SLMA
  • Co-President, American Association of Inside Sales Professionals (AA-ISP) Boston Chapter
  • Advisor, MIT Enterprise Forum
  • Award-winning blog at scoremoresales.com/blog  (Sales Crunch Top 50, Top Sales World)
  • Contributor of thousands of blog posts, e-books, and articles on B2B tactical sales ideas , onboarding, and CRM/tools
  • President, Women Sales Pros (sales industry group  that supports efforts of ALL of the women in sales programs, groups, and events. 
  • Podcast "We Need to Talk" on bro-culture in sales
  • Award-winning blog at Women Sales Pros 
  • Featured blogger at SalesProCentral: www.salesprocentral.com
  • Frequent speaker and panelist on B2B selling, hiring sales reps, sales leadership, inside sales, on-boarding, productivity and women in sales / sales leadership topics in tech, SaaS, FinTech, financial services, manufacturing, distribution, telecom, and professional services. 
Contact us to Get Started

Grow revenues with simple and quick sales strategy, tactics, tools, and resources. Join thousands who have already increased sales and revenues with our "small steps" approach.

Subscribe To Our  Newsletter & Blog