About Us

Increase Opportunities. 
Expand Your Pipeline. 
Close More Deals.
Develop Sales Leaders.

Company Background

We combine a scientific approach of data, process and tools wth the right sales skills and people skills for consultative sellers.  It is a combination of art and science, which is why we call a professional B2B seller a craftsperson. 

Scaling a great sales team is also craft. We utilize a proven approach in helping SDRs (Sales Development Reps) Account Managers, Sales Reps, Biz Dev - both inside and out - along with others who interact with potential buyers to engage, qualify and add value. Company leaders tell us that how we teach sales leaders learn to coach their team directly creates more sales opportunities that come to closure. We utilize data, metrics, GAP analysis, and other proven strategies to maximize your investment.

If your company leadership is not fully bought into solving sales team issues, they won't get fixed. If your leader is not accesible to us to discuss the implications of a low performing sales team, we're probably not going to work together. 

It takes a village to improve your company's sales ecosystem - not just your sales manager.

We coach, train, and INSPIRE your sales team – and it's sales leadership – to SUCCESS.

We GUARANTEE our work – let's talk to learn more.

Meet The Score More SalesTeam


Lori Richardson, CEO & FounderLori Richardson
CEO, Speaker & Founder

Lori founded Score More Sales in 2002 to help companies grow revenues through strategic sales efforts, using lessons learned from 20 years in B2B sales and leadership roles.

Extrovert/Super Connector

Lifeling Learner/Teacher

See Lori's LinkedIn profile 

Peter_Notschke.pngPeter Notschke
COO, Leadership Coach

Peter helps SMB (small and mid-sized) companies with leadership development and strategy.  His 25+ years of sales and sales leadership experience produce results.



See Peter's LinkedIn profile 

More About Lori

Interested in social selling? I was LinkedIn member #29,426 which means it’s been one of my TOP tools in prospecting training for a long time – and yet it is only ONE part of my multi-faceted strategy called Sales GEMs – for smart, successful, process-minded and worthwhile sales prospecting.

I have “scar tissue” from a corporate, technology B2B sales career since my early 20’s when I began as a single mom making straight commission. My confidence in sales was inspired by my grandmother.

Beginning in technology sales for companies like Apple, IBM, HP and Siemens, I rose through the ranks from retail to corporate accounts, then from individual contributor (closing multi-million dollar deals) to inside sales leader. My last corporate position was as Director of Education for a technology / financial services company in Boston which was sold to Thomson Reuters.  There I coached and trained in sales, assessed employees, improved customer service, created and led cross-functional manager training and grew bottom-line revenues.

In addition to coaching and training frontline sales leaders and sales reps I create content for technology brands on selling.

I’m Opinionated – some of what I believe:

It takes work to be mediocre, so why not excel instead? / never confuse activity with accomplishment / most sales reps don’t follow up enough / most sales reps don’t go where their buyer is, but where they are comfortable instead / this is the innovation economy So INNOVATE. Stop doing the same thing for different results.

“Makes Things Happen."

Jill Konrath,
Best Selling B2B Sales Author

Quickly engages your team in the new sales approach, trains them on the "how to's" and provides coaching till they get it right.”

"Solution To Grow Revenues"

Mark Howley,  CEO & Owner, Pacific Bag, Inc.

Presented many ideas and was always looking out for our best interest and our sales reps success

"Turned The Company Around"

Kip Curren, President, Pease & Curren

Incredible  impact on our company – evident in management, inside sales, and outside sales


  • See numerous articles featured on all the blogs above as well as those at: http://scoremoresales.com
  • “Sales GEMS” (due late 2015)
  • “50 Days to Build Your Sales” (book published 2008)
  • “50 Days To Build Your Sales WORKBOOK”  (accompanies the book)
  • “50 Days to Build Your Sales – B2B Edition”  (book published 2012)
  • “50 Days to Build Your Sales  – B2B Edition WORKBOOK” (accompanies the B2B book)
  • Co-author of “360 Degrees of the Customer” (along with Lisa and Chuck Dennis)

Professional Boards

Selected Achievements

  • Recognized in Forbes at #12 in the Top 30 Social Sales Influencers 2014 , as researched by KiteDesk
  • Recognized as one of the Top 25 Sales Influencers for 2012, 2013, and 2014 by OpenView Partners
  • Recognized as one of the Top 25 Sales influencers for 2013 by Insideview.com
  • Recognized as one of the 20 Women to Watch in Sales Lead Management in 2012 and 2013 by SLMA
  • Co-President, American Association of Inside Sales Professionals (AA-ISP) Boston Chapter
  • Advisor, MIT Enterprise Forum
  • Award-winning blog at www.scoremoresales.com  (Sales Crunch Top 50, Top Sales World)
  • Contributor of thousands of blog posts, e-books, and articles on B2B tactical sales ideas , onboarding, and CRM/tools
  • President, Women Sales Pros (industry group created by Jill Konrath for the top B2B women sales experts)
  • Featured blogger at sales.alltop.com
  • Featured blogger at IBM Midsize Insider
  • Featured blogger at SalesProCentral: www.salesprocentral.com
  • Founding contributor at Top Sales World and featured B2B advisor: http://topsalesassociates.com
  • Editor at http://www.salesprorecruitment.co.uk/blog/
  • Frequent speaker and panelist on B2B selling, CRM, inside sales, on-boarding, productivity and social selling for larger SMB and smaller mid-sized companies.
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