hero about-min

We’re on a mission to help you Score More Sales.

Our Story

You don’t have answers to basic questions about your sales team. You want to know if your sales team can be more effective. and by how much. You need to know how long this will take and what you need to do.

You are not sure if your success has been because of luck or talent. You need to know if you have the right people in the right roles.

Value We Deliver

  • Data-Driven Strategy.
  • Increase Opportunities.
  • Expand Your Pipeline.
  • Close More Deals.
  • Develop Sales Leaders.

Our Management

Leadership at SMS comes from all over. Here is the team at the helm of the ship.

Lori Richardson
Lori Richardson

CEO, Speaker & Founder


Lori founded Score More Sales in 2002 to help companies grow revenues through strategic sales efforts, using lessons learned from 20+ years in B2B sales and leadership roles.


Lori's LinkedIn profile

email: lori@scoremoresales.com

Peter Notschke
Peter Notschke

Leadership Development


Peter helps SMB companies with leadership development and strategy. His 35+ years of experience produce measurable and scalable results.


Peter's LinkedIn profile

email: peter@scoremoresales.com

Cindi Pree
Cindi Pree


Cindi makes sure everything runs smoothly for us and our clients.







email: cpree@scoremoresales.com

Leading brands trust Us For
Total Sales Enhancement


News, Mentions & Our Achievements

You are not sure if your success has been because of luck or talent.