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What is really holding your sales team back?

See what the data shows about your sales team. It will tell you who will hit quota, who won't, and exactly what it takes to close the gap.

21competencies scored per person

Run the ScoreCard if any of these are true

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How it works

Conversation first, then the rest in order.

STEP 01

Conversation

Your company, products, market, people and goals. Nothing is assessed yet, because we need to establish what good would even mean in your context before we measure anything against it.

STEP 02

Evaluation

Every rep and every manager completes the assessment. It takes 30 to 45 minutes each and it is not a personality test. It measures selling competencies, the beliefs underneath them, and whether the person can execute your specific go-to-market motion.

STEP 03

Analysis

We separate three things most dashboards fuse together: whether someone has the skill, whether they have the will, and whether they are in the right seat at all. Those three produce completely different decisions.

STEP 04

Live debrief with senior leadership

We walk your leadership team through the findings person by person, then hand over a recoverable quota figure and a sequenced plan. You keep the report whether or not you work with us afterwards.

What you get

A verdict on every rep

Coachable, capable but mismanaged, or not viable in this role, with the competency evidence behind each call.

Your managers and leaders assessed too

Most coaching gaps start above the reps. Managers are scored on the same instrument so the diagnosis includes the people doing the diagnosing.

See the money your current team is leaving on the table

What the team is funded to produce and is not producing, with the assumptions printed so you can check the maths yourself.

A hiring profile

What an A player looks like in your business specifically, so the next screen is measured against evidence instead of instinct.

Worth understanding first

The ideas this is built on.

The 21 competencies

Selling is not one skill

Consultative selling, qualifying, reaching decision makers, handling money conversations, and seventeen more. Reps fail for specific reasons, and the specific reason determines the fix.

Skill, will and fit

Three problems that look identical

A rep who cannot handle a pricing objection and a rep who does not believe in the product produce nearly identical dashboards and need opposite interventions.

Sales DNA

The beliefs underneath the behaviour

Whether someone will do the uncomfortable parts of the job is mostly determined by what they believe about selling, not by what they have been taught.

16%

of sellers are true top performers, and they are about four times more likely to hit target than everyone else. Without an evaluation you are guessing which of yours they are.

Objective Management Group

Questions we get

Is this a personality test?

No. Personality and behavioural instruments such as DISC, Myers-Briggs and Predictive Index describe how someone is wired. They were never built to predict whether someone will sell.

How it works. Every rep answers for about 30 to 45 minutes. The instrument scores 21 selling competencies plus the beliefs underneath them, and measures them against what it actually takes to succeed in your business, selling your product, at your price point, into your market.

How accurate it is. Of the candidates it recommends, 75% are in the top half of the sales team within a year. Of the candidates it does not recommend, 0% are, and many have already left.

That second number is the retention story. Most sales turnover is not a retention problem. It is a hiring decision that was made without evidence.

What if my team resents being assessed?
It is the most common concern and it rarely materialises, because the output is not a ranking. Reps get a development picture that tells them precisely which competency is costing them deals, which is more useful than the vague feedback most of them have been receiving for years.
How accurate is it?
Across a longitudinal study of 5,331 salespeople, median capability improved 30% following a diagnostic and training engagement. On hiring, attrition among recommended candidates runs near 9% against roughly 33% for those not recommended.
What happens if the news is bad?
You find out in three weeks instead of three years. The expensive outcome is not learning that two reps cannot get there. It is paying those two reps for another eighteen months while coaching them toward something they were never going to reach.
Do we have to buy anything else afterwards?
No. The evaluation stands alone and plenty of clients act on it themselves. Nothing else we do gets prescribed until something has been measured, which is why this is the only front door.

Often paired with

Book a Call Now

Tell us about the team and we will tell you whether this is the right place to start.

You will hear back from our team with a straight answer on whether an evaluation would be valuable for you. If ScoreCard Evaluation is not what your situation needs, we will say so and point you at what is.

  • No sales sequence. One reply from a person.
  • If this is not the right call, we will say so.
  • Prefer to see the numbers first? Run the diagnostic.

What is the ScoreCard sales team evaluation?

The ScoreCard is a sales team evaluation for B2B companies. Every salesperson and sales manager completes an Objective Management Group assessment, the same instrument used on more than 2.4 million salespeople as of 2026. The output shows who will hit quota, who will not, and why: selling skills, Sales DNA, coaching effectiveness, and the systems around them. Leaders use it to decide who to keep, who to develop, who is in the wrong seat, and what to fix first. It is the starting point for every engagement, because coaching or hiring without a diagnosis is guessing. Turnaround is measured in weeks, each rep spends 30 to 45 minutes, and results are benchmarked against 21 sales competencies.