Candace Heckman wrote in the Seattle P-I about Edmonds.com journalist Phillip Reed, who went "undercover" for three months becoming a car salesman. Reed wanted to gain insight into the art of dealmaking and learn more about the behavior of auto salespeople.
Since my better half is a sales professional in the auto industry - and makes his living by helping people get involved and excited about new vehicles - I was most interested in this article. Edmunds has documented the series here
Reed's biggest takeaway from his 90 day stint was:
"I don't think I'll ever be able to make sweeping generalizations as I once did...."
"I knew a lot of salesmen whose skills I admired. It's a tough life - you live or die by your ability to sell dreams..."
