Excerpted from Selling Power's Sales Management
Newsletter, 9/4/2007, Fifty Experts Share their Secrets, by Heather Baldwin -
"Wouldn't it be great if you could tap into the
expertise of 50 top sales gurus without the cost of hiring them all? That's the
idea behind Top Dog Sales Secrets, edited by Michael Dalton Johnson.
This new book collects the wisdom of 50 sales experts and
puts it into one place, organizing their advice under major topics such as
prospecting, cold calling, stalls and objections, sales skills, value, customer
relationships, and more. Here's a brief look at some of the insights experts
share in this anthology"
I've read this book, and HIGHLY recommend it for the inspiration AND the skills that one will learn or "re-learn". It is easy to read, entertaining, and very broad in topic selection. Kudos to Sales Dogs!