Hope - tempered with knowing all the work ahead and that it won't be easy. That was my first impression from President Barack Obama's speech today.
Small business owners and sales people everywhere first need hope as the basis of their foundation for success. They must believe, and their offerings must help people with great value.
hone your value propositions
speak clearly and show people how easy it is to work with you
turn off the news - focus on all of your assets to move forward
Others will work with you when you are contagiously optimistic, helpful, and hopeful. Having a good track record of success already just seals the deal.