In dealing with competitive pressures, Matthew Syrett relates military competitiveness and talks about Col. John Boyd in the most recent Marketing Profs newsletter,
The faster one can make sound decisions and put them to use, the better one could compete with one’s opponents. He further noted that faster maneuvering can destabilize opponents by continually short-circuiting their normal decision-making structures, thus providing even more tactical opportunity as the opponent struggles continually to reorient itself.
There's no question that a multi-faceted strategy works well in getting your value proposition out and getting people to understand what it is that you really deliver. Thoughts?
