Getting and Keeping Focus for Sales Activity

By Lori Richardson Mar 8, 2005, 4:09:11 AM

How do you get and keep focus when it comes to making regular sales activity? That is the question posed to the A.C.T.I.O.N. Day callers tomorrow, and I will post their answers next time.

Most people agree that regular follow up activity to "more probable" prospects leads to increased revenues when a process and plan is followed. If you don't believe it, just try it for 30 days.

For me, I work to make it fun and enjoyable. It is a part of selling that needs to be done. It can't be pushed aside, especially for an entrepreneur or small business owner. Unfortunately, many people procrastinate with things they find unpleasant or unrewarding. Any successful, high powered sales professional will tell you that calling, emailing, e-blasting, mail campaigns and other activities are a necessary and rewarding part of the sales cycle. Just remember, if more people knew about your great offers - you'd have more potential clients. This is not rocket science!  Try boosting your activity in some manner - for 30 days.

Lori Richardson
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Lori Richardson

Lori Richardson is Founder & CEO of Score More Sales, a top B2B sales strategy firm helping mid-sized companies grow revenues by solving key sales issues - like recruiting, retention, building an inclusive sales team, process, pipeline, and leadership. Lori is also the President of Women Sales Pros - a community created to increase the number of women in sales, as well as in AI-powered and sales leadership roles. She speaks to CEOs on topics such as sales growth, the power of mindset, and the importance and value of a strong sales culture. Clients include companies in the technology, telecom, manufacturing, distribution, and professional services industries. Salesforce named Lori a Top Sales Influencer in 2021 - 2025.  Lori has been named a top sales influencer over the years by LinkedIn, as well as many other companies and organizations. Her book, She Sells, is on hiring more women for B2B sales roles. Subscribe to the award-winning blog, follow her on Instagram, X, and LinkedIn.

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