Distinctions between Client Snagging and Solving

I'm involved in a wonderful, creative project called The Product Factory where there has been tremendous support to create a product for sale through the web within 90 days. I have over 100 peer creators on this assignment, and the boundless creativity and ideas between everyone amazes me.

Michael Port is the co-creator of this program, and Michael wrote some questions today that really resonated - see if you can hear the difference between the first group and the second group:

  • What can I do for myself?
  • How much money did I make?
  • How can I push my agenda?
  • How can I make the sale and move on?
  • How can I interrupt people to get their attention?
  • How can I aggressively compete?
  • How can I make my customers more dependent?

Conversely, try abundance through integrity by asking…

  • How can I better listen to and serve my customers?
  • How many relationships did I make and deepen?
  • How can I wow people with substance?
  • How can I over-deliver to my customers/clients after they buy?
  • How can I get permission to make offers to my target market?
  • How can I co-operate with other professionals?
  • How can I make my clients clients/customers more independent?

The question is - are you thinking about you, or your clients/customers? Through abundance, great things can happen.