So how many of us are doing that, I ask, (with nervous laughter) - I certainly know I've left money on the table from poorly articulated concepts on my websites - lack of next steps, and general confusion over the years.
Albee's book shows you how to:
Build a foundation for eMarketing strategies based on buyer perspectives.
Use a buyer synopsis to develop personalized content.
Transform prospect engagement with natural nurturing.
Create a contagious content structure for competitive differentiation.
Generate increased pipeline with attraction marketing.
Facilitate faster prospect progression to sales readiness.
Perfect the transition of sales-ready leads to your sales force.
Measure the impact of eMarketing programs against business objectives
Check out her new book - after hearing her speak, I guarantee you will find something of value - if not many things to help re-define your message and grow revenues.