Sales Ideas & Skills

Sales Professionals - update your e-mail dist. lists

By Lori Richardson Nov 15, 2006, 6:25:44 AM

I made a major goof when I sent an email to a pre-existing Outlook e-mail distribution list recently. I hadn't used it for a while, and it turns out that it was out-of-date, so what I did was sent an email out to someone who shouldn't have received it in the first place. It wasn't secret, just inappropriate.

Note to self (and others) - update my lists so that I don't do this again!

Using "asset-based" thinking, I did send a follow up specific to that person, and had a pleasant conversation when I normally probably wouldn't have - so all worked out this time.

Lori Richardson
Written by

Lori Richardson

Lori Richardson is Founder & CEO of Score More Sales, a top B2B sales strategy firm helping mid-sized companies grow revenues by solving key sales issues - like recruiting, retention, building an inclusive sales team, process, pipeline, and leadership. Lori is also the President of Women Sales Pros - a community created to increase the number of women in sales, as well as in AI-powered and sales leadership roles. She speaks to CEOs on topics such as sales growth, the power of mindset, and the importance and value of a strong sales culture. Clients include companies in the technology, telecom, manufacturing, distribution, and professional services industries. Salesforce named Lori a Top Sales Influencer in 2021 - 2025.  Lori has been named a top sales influencer over the years by LinkedIn, as well as many other companies and organizations. Her book, She Sells, is on hiring more women for B2B sales roles. Subscribe to the award-winning blog, follow her on Instagram, X, and LinkedIn.

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