Is Selling an art, or a science?

Just finishing up some courseware for a class I'm leading tomorrow we affectionately call, "Sales Boot Camp." It is fun because it's open enrollment, so attendees come from the local community and from all sorts of business backgrounds - bricks-and-mortar retail, service providers, corporate, direct selling, and a few other assorted backgrounds.

My approach is always the same - but I flex the terminology, tools, and methodology based on who is in attendance. Selling is part science (process, specific tools, methodology) AND it is art (communication, style, empathy, and connection).

Do you have some examples of how sales is more science and less art OR more art and less science? I have gotten into some healthy debates on this topic and am writing a white paper on it - what say you?

Topics: Sales Ideas & Skills

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