I'll never forget the sales manager I once had named Al Martin. He was an ex-IBM'er and one of the sharpest dressers, in addition to being one of the most professional sales leaders that I ever worked for.
He'd say this all the time - "It takes work to be mediocre."
Sometimes he'd even pace the floor and continue: "So if you're going to be working at it anyway, why not be above average?"
It stuck with me.
How are you above average with customers and prospective customers?
How are you mediocre? Are you working hard at it?
Find a way to shift and become more special - more differentiated - more unique. Drop a comment and let me know what happened.