Sales Ideas & Skills

Do You Have an Imperfect Biz Video?

By Lori Richardson May 14, 2009, 3:51:06 AM

I just posted a video that was put together for me at a conference last fall - I haven't really used it but finally put it up on my Biznik profile page (click to take a look - would love feedback). My feeling, once I put it up was that I didn't like it at all. In so many ways it doesn't resonate or represent me as well as it could, and should.

After all, this is a way for people to view you prior to conversation - and keep moving on if they don't get their interest piqued.

The problem was that I was one of a number of folks being filmed, and the camera was in and out of my presentation - not focused on parts I wanted - but what was convenient on the schedule to do. This is NOT a good idea. Ultimately I got a somewhat second rate job done - at a fraction of the price of me hiring a camera on my own and getting the edits just as I wanted them.

However, with that said - I still have something that was professionally put together. It is better than most hand-held video camera projects (not all) - but here is how I really tested the video's effectiveness: feedback.

Multiple social media and video folks have given me feedback that yes, it is far from great, but yes, it does convey professionalism. Will I get a better one created? YES. For now, this will do.

I'm writing this because lots of folks hold back - waiting for perfection. What can I say? I live near Redmond, WA - home of a little software company that always has bugs in its products.

Don't wait - get something out there - and start working on the next iteration.

Lori Richardson
Written by

Lori Richardson

Lori Richardson is Founder & CEO of Score More Sales, a top B2B sales strategy firm helping mid-sized companies grow revenues by solving key sales issues - like recruiting, retention, building an inclusive sales team, process, pipeline, and leadership. Lori is also the President of Women Sales Pros - a community created to increase the number of women in sales, as well as in AI-powered and sales leadership roles. She speaks to CEOs on topics such as sales growth, the power of mindset, and the importance and value of a strong sales culture. Clients include companies in the technology, telecom, manufacturing, distribution, and professional services industries. Salesforce named Lori a Top Sales Influencer in 2021 - 2025.  Lori has been named a top sales influencer over the years by LinkedIn, as well as many other companies and organizations. Her book, She Sells, is on hiring more women for B2B sales roles. Subscribe to the award-winning blog, follow her on Instagram, X, and LinkedIn.

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