In Sales - Say This NOT That

Say-This-Not-ThatThe book series, Eat This, Not That, developed from a column in Men’s Health Magazine and was written by David Zinczenko and Matt Goulding. I have flipped through one of the ETNT books and have seen David being interviewed. The idea was to have a very easy way to see what TO eat and what NOT TO eat. They used pictures (which is why I liked it, I’m sure as I’m extremely visual).

I always think about those books when I’m working with a group of new sales reps who are using common wrong words and phrases in their attempts to message buyers they hope will become prospective clients.

In that spirit I bring to you the first edition of “SALES: SAY THIS, NOT THAT!” and would welcome your own suggestions for what to say and what not to say. Let’s make a giant list and help all the SDRs and BDRs and new reps to ramp up quicker.

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Send us your best by September 1st and you may be one of our coffee card winners. Give us your worst offender phrases and sayings.  

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Lori Richardson - Score More SalesLori Richardson is recognized on Forbes as one of the "Top 30 Social Sales Influencers" worldwide and is a Top 25 Innovative Sales Blogger. Lori speaks, writes, trains, and consults with inside sales teams in mid-sized companies. Subscribe to the award-winning blog  for sales strategies, tactics, and tips.
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Topics: B2B

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