When a great new sales leadership book emerges, I want to be one of the first ones to share it. When a fantastic book about emotional intelligence comes out – I want to shout it from the mountain tops. When a book with BOTH comes out – sales leadership AND emotional intelligence, I’m doing a happy dance.
Sales speaker and expert Colleen Stanley just released her newest book, “Emotional Intelligence for Sales Leadership – The Secret to Building High-Performing Sales Teams”
Watch my interview with Colleen Stanley
So many sales trainers and subject matter experts miss the mark when it comes to helping their sales reps master the human side of selling.
What a seller believes – it directly impacts the actions they take with their buyers. If they have limiting beliefs, they can sabotage their efforts – even with strong sales skills.
In a Post-pandemic business world, communication skills and empathy are required. Are your reps really understanding what empathy is, or are they just pivoting with their messaging? Buyers know better, and moving into the new world of selling, they need to be armed with emotional intelligence.
As a former VP of Sales herself, Colleen had a lot going for her, but admits to having had an inability to teach and coach her team on empathy – what a prospect or customer was thinking or feeling. This is a critical set of skills!
We highly recommend this book – download a free chapter here.
Once you’ve read it, let me know what you thought.
There are few great sales leadership books – this one goes to the top of the pile. Read it today.