When a great new sales leadership book emerges, I want to be one of the first ones to share it. When a fantastic book about emotional intelligence comes out – I want to shout it from the mountain tops. When a book with BOTH comes out – sales leadership AND emotional intelligence, I’m doing a happy dance.
Sales speaker and expert Colleen Stanley just released her newest book, “Emotional Intelligence for Sales Leadership – The Secret to Building High-Performing Sales Teams”
Watch my interview with Colleen Stanley
So many sales trainers and subject matter experts miss the mark when it comes to helping their sales reps master the human side of selling.
What a seller believes – it directly impacts the actions they take with their buyers. If they have limiting beliefs, they can sabotage their efforts – even with strong sales skills.
In a Post-pandemic business world, communication skills and empathy are required. Are your reps really understanding what empathy is, or are they just pivoting with their messaging? Buyers know better, and moving into the new world of selling, they need to be armed with emotional intelligence.
As a former VP of Sales herself, Colleen had a lot going for her, but admits to having had an inability to teach and coach her team on empathy – what a prospect or customer was thinking or feeling. This is a critical set of skills!
Once you’ve read it, let me know what you thought.
There are few great sales leadership books – this one goes to the top of the pile. Read it today.
Lori Richardson is CEO of Score More Sales, a top B2B sales strategy firm helping mid-sized companies grow revenues by solving key issues in their sales department - like recruiting, retention, diversity hiring, process, pipeline and leadership. Lori is also President of Women's Sales Pros - a community created to help move the needle for more women in sales and sales leadership roles. She speaks at CEO groups on topics of sales growth and the importance and value of diversity. Clients include companies in the technology, telecom, manufacturing, distribution, and professional services industries. LinkedIn named Lori as one of the 15 Top Sales Influencers to Follow in 2020. Lori received the 2019 "Lifetime Achievement Award" from AA-ISP (American Association for Inside Sales Professionals - The Global Inside Sales Association)and was a 2018 LinkedIn Top Sales Voice Subscribe to the award-winning blog, follow her on Twitter , Instagram and connect on LinkedInIncrease Opportunities. Expand Your Pipeline. Close More Deals. Develop Sales Leaders email lori@ScoreMoreSales.com | My LinkedIn Profile | @scoremoresales
We’ve got even more coming
Sign up for our newsletter to stay on top of the marketing automation industry, our product, and the ScoreMoreSales culture.