Working with and talking to many SMB and smaller mid-market companies in the past year, what is certain is the uncertainty some folks have around social selling for business-to-business (B2B) companies.
Company leaders I talk to say they understand retailers and big brands getting on the social bandwagon, but they have not done so as a strategy at their company for 3 main reasons -
1) They feel they don't have the time to "add" social strategies to their sales and marketing repertoire
2) They tell me that only "some" of their clients are using social tools. Why should they put the effort out if only some clients will interact with them?
3) They don't know how to get started
I'm excited to present this week at a webinar co-sponsored by Linkedin and DocuSign called, 10 Ways to Utilize Social Selling in 2013. Moderator for this webinar is Ralf VonSosen, Head of Sales for LinkedIn, and my co-presenters are Nancy Nardin of Smart Selling Tools and Matt Heinz of Heinz Marketing.
You know why I'm excited? Because you don't know what you don't know. Open minds gain insight and insight can grow your company in ways that will blow your mind.
I will be sharing three of the top ten ways to utilize social selling and integrate it into your sales day, your sales week, and your sales organization.
Co-presenter Nancy Nardin says: (read the rest of her post here)
Social selling should be thought of, in my humble opinion, as a means to discover, engage, and interact with potential prospects. Sellers have an opportunity like never before, to accomplish all three—with more prospects than we dared dream of at any prior time in history. And prospects have the opportunity to find us like never before.
Matt Heinz, who will also present shares some of his favorite social selling tools here.
As a bonus, take a look at moderator Ralf VonSosen's presentation with Anneke Seley on Building a Social Selling Program.
Let's get the conversation started for those of you who are reluctant, or who think you have no time for this. For those who have begun but not in earnest, there are a few simple things you could put into place immediately and get immediate benefit. Are you ready?
Lori Richardson is recognized as one of the "Top 25 Sales Influencers for 2012" and one of "20 Women to Watch in Sales Lead Management". Lori speaks, writes, trains, and consults with inside and outbound sellers in technology and services companies. Subscribe to the award-winning blog and the “Sales Ideas In A Minute” newsletter for sales strategies, tactics, and tips in selling.