There are a lot of debates about how to get someone's attention in business, especially when their whole work existence is rushed and crazy. In some cases people are doing more than a full-time job. I know of at least two clients who have two titles at their companies - they each do two full-time positions.
So how do you get their attention when sending an initial e-mail?
People are getting hundreds of e-mails a day in their inbox. That equals thousands in a matter of days. Some confess to more than ten thousand messages piling up and the one you sent them, well, becomes a distant memory by the afternoon or next day.
Recently someone told me they had the best "opening" for an email that got them more results than anything else they had ever written. They did not say what it was, and the others on the webinar sent me email asking me to find out what it is that this person does. Once I tracked down who it was that said it, I talked with him about what he said, because I don't believe it would be effective. I'm cautious to even mention it now because I don't want to say ineffective things on my blog - even if they were someone else's words - so instead, I'm asking inside sales experts and loyal readers to this blog to post in the comments what YOU think is the most effective opening, or subject line, or message to get someone to pay attention and even respond to your business e-mail.
I have a training strategy that I'll share once others have responded - it is a combination of a catchy subject line coupled with an insight-driven first 2 sentences. But we want to hear what YOU do to get a response.
Add your idea(s) as a comment by 3/26 (must be received by 6PM Eastern), and the TOP tip or strategy as chosen by the Score More Sales team training team (comprised of 4 people) will win a $50 Amazon or Starbucks digital gift card. (US Funds).
Grab your most successful sales person and ask them what they do to get the best response, or share what you do yourself.
Sales experts are welcome to post comments without links - we'll be sticklers about that due to readership feedback.
So do you grab buyers with the very best subject line?
Do you gain their interest with your opening paragraph?
What do you say?
It's guaranteed that thousands upon thousands are looking for this answer. Why not help them find it?
Let's have some fun - looking forward to your comments.
Lori Richardson is recognized as one of the "Top 25 Sales Influencers for 2012" and one of "20 Women to Watch in Sales Lead Management". Lori speaks, writes, trains, and consults with inside and outbound sellers in technology and services companies. Subscribe to the award-winning blog and the “Sales Ideas In A Minute” newsletter for sales strategies, tactics, and tips in selling.