The Sales Decades Project returns to Dallas April 7 to 9, 2027, with a reception and dinner for our honorees, a full Day of Learning and an optional workshop to close the week.
Dallas, Texas. Hosted by the UTD Center for Professional Sales.
Early birdEarly bird pricing ends December 31, 2026.
Every ticket covers the Wednesday evening reception, the Thursday Day of Learning and the optional Friday workshop. Early bird prices are the lowest we will offer, and early ticket sales help fund new honoree interviews and the start of our book.
Your seat at the Wednesday honoree reception and the full Thursday Day of Learning, with breakfast, presentations, speed mentoring, breakouts and the awards program, plus the optional Friday morning workshop.
Get General Admission NowEverything in General Admission, plus a VIP badge and recognition in the event program.
Get VIP Tickets NowTickets are sold through Accelevents, and processing fees are added at checkout. Bringing your team? Talk to us about group tickets.
Women remain underrepresented in B2B sales and sales leadership in nearly every sector. Yet the role models we look for have been here the whole time. You may not have heard of them, or you have heard of them and never met them. We want to introduce you.
Our honorees built some of the most successful careers in sales, leadership and the C-suite, starting in the 1980s. Some are still leading today. Others have stepped away or passed on, and their stories risk going untold to the next generation.
The Sales Decades Project was created to change that. Through video interviews and this live event, we are recording their legacies and connecting the legends of the past with the leaders of tomorrow.
Early ticket sales and sponsorships fund what comes next: editing more honoree interviews and beginning a book that brings together the women who led B2B sales in the 1980s and 1990s.
Last April, honorees, speakers and attendees came together at UT Dallas for an evening honoring the women who built modern B2B sales, followed by a day of talks, speed mentoring and awards.
We record video interviews with women whose careers shaped B2B sales, and we release new ones throughout the year. Start with these.
Jill Konrath, 2026 Honoree
Lisa Magnuson, 2026 Honoree
Debbie Dunnam, 2026 Honoree
Shari Levitin, 2026 Honoree
The books, tools and habits our honorees and speakers credit with shaping their careers. We unveiled it at the close of the 2026 conference, and the full list is coming soon.
Coming SoonLori Richardson's podcast featuring the women leading B2B sales teams today, many of them part of the Sales Decades Project community.
Listen to the Podcast NowThe Sales Decades Project is made possible by companies that invest in the advancement of women in B2B sales.
Returning sponsor
Returning sponsor
Returning sponsor
Venue hostSponsors put their name in front of sales leaders, sellers and the university community shaping the next generation of women in B2B sales. Their support also funds new honoree interviews and the start of our book on the women who led B2B sales in the 1980s and 1990s. Book a call with Lori to talk through sponsorship packages and find the right fit.
or send a note
Not ready to buy yet? Leave your email and we will send speaker and honoree announcements, new interviews and a reminder before early bird pricing ends.
The 2027 events return to the University of Texas at Dallas, hosted by the UTD Center for Professional Sales.
The University of Texas at Dallas
Sales leaders, individual contributors, students and anyone committed to the advancement of women in B2B sales. Many of our honorees attend in person.
Every ticket covers the Wednesday evening reception, the full Thursday Day of Learning with breakfast, presentations, speed mentoring, breakouts and the awards program, and the optional Friday morning workshop.
VIP includes everything in General Admission, plus a VIP badge and recognition in the event program.
Early bird pricing ends December 31, 2026. After that, General Admission is $249 and VIP is $699.
Yes. You can buy multiple tickets at checkout, or send us a note and we will help with group pricing.
Refund and transfer policy to come.
Book a call with Lori or send a sponsor inquiry. We will walk you through the 2027 packages.
