General Admission
Early bird$149$249 after Dec 31
Your seat at the honoree reception plus the full conference day, with breakfast, presentations, speed mentoring, breakout sessions and the awards program.
Get General Admission NowHonoring the trailblazing women of B2B sales
The Sales Decades Project returns to Dallas in April 2027 with an evening reception for our honorees and a full day of talks, speed mentoring and recognition.
Wed, April 21Evening reception
Thu, April 22Conference day
University of Texas at Dallas, Richardson, Texas. Hosted by the UTD Center for Professional Sales.
Early birdEarly bird pricing ends December 31, 2026.
Tickets for 2027
Every ticket covers both days, the evening reception and the full conference day. Early bird prices are the lowest we will offer.
VIP
Early bird$599$699 after Dec 31
Everything in General Admission, plus a VIP badge and recognition in the event program.
Get VIP Tickets NowOn sale nowEarly birdGeneral $149, VIP $599. Through December 31, 2026
Starts January 1, 2027Standard pricingGeneral $249, VIP $699. January 1, 2027 until the event
Tickets are sold through Accelevents, and processing fees are added at checkout. Bringing your team? Talk to us about group tickets.
The role models have been here all along
Women remain underrepresented in B2B sales and sales leadership in nearly every sector. Yet the role models we look for have been here the whole time. You may not have heard of them, or you have heard of them and never met them. We want to introduce you.
Our honorees built some of the most successful careers in sales, leadership and the C-suite, starting in the 1980s. Some are still leading today. Others have stepped away or passed on, and their stories risk going untold to the next generation.
The Sales Decades Project was created to change that. Through video interviews and this live event, we are recording their legacies and connecting the legends of the past with the leaders of tomorrow.
Watch the 2026 recap
Last April, honorees, speakers and attendees came together at UT Dallas for an evening honoring the women who built modern B2B sales, followed by a day of talks, speed mentoring and awards.
Stories from the honorees
We record video interviews with women whose careers shaped B2B sales, and we release new ones throughout the year. Start with these.
Interview title
Honoree name, role and the decade she started selling
Interview title
Honoree name, role and the decade she started selling
Interview title
Honoree name, role and the decade she started selling
Interview title
Honoree name, role and the decade she started selling
The Million Dollar Resource List
The books, tools and habits our honorees and speakers credit with shaping their careers. We unveiled it at the close of the 2026 conference.
Get the List TodayConversations with Women in Sales
Lori Richardson's podcast featuring the women leading B2B sales teams today, many of them part of the Sales Decades Project community.
Listen to the Podcast Now2027 speakers and honorees
We are confirming the 2027 lineup now, and we will announce each speaker and honoree here first.
See the 2026 featured guests
Dr. Howard DoverDirector, Center for Professional Sales, UT Dallas
Cherilynn CastlemanInstructor and Sales Coach, Harvard University
Colleen StanleyAuthor, Be the Mentor Who Mattered
Jen SpencerCGO and Author, Lead Anyway
Jill KonrathFive-time sales author, Pivotal Moments
Shellye ArchambeauFortune 500 Board Director, Author and Former CEO
Becc HollandCEO, Flip the Script
Lori RichardsonCEO, Score More Sales and President, Women Sales Pros
Alice HeimanAuthority on what CEOs need to know about sales
Jen MuellerAuthor, Speaker and Sideline Reporter, Seattle Seahawks
Todd CaponiAuthor, Four Levers Negotiating
Sylvia AcevedoAuthor, The Trailblazer's Playbook
Ty HeathGlobal Director, Thought Leadership, LinkedIn
Our sponsors
The Sales Decades Project is made possible by companies that invest in the advancement of women in B2B sales.
Returning in 2027
Returning sponsorSponsor to be announced
Sponsor to be announced
Sponsor to be announced
With thanks to our 2026 sponsors
Venue hostSponsor the Sales Decades Project in 2027
Sponsors put their name in front of sales leaders, sellers and the university community shaping the next generation of women in B2B sales. Book a call with Lori to talk through sponsorship packages and find the right fit.
or send a note
Get the 2027 lineup as it is announced
Not ready to buy yet? Leave your email and we will send speaker and honoree announcements, new interviews and a reminder before early bird pricing ends.
The venue
The 2027 events return to the University of Texas at Dallas, hosted by the UTD Center for Professional Sales.
The University of Texas at Dallas800 W Campbell Rd, Richardson, TX 75080
FAQs
Who is the Sales Decades Project for?
Sales leaders, individual contributors, students and anyone committed to the advancement of women in B2B sales. Many of our honorees attend in person.
What does a ticket include?
Every ticket covers the evening reception and the full conference day, including breakfast, presentations, speed mentoring, breakouts and the awards program.
What's the difference between General Admission and VIP?
VIP includes everything in General Admission, plus a VIP badge and recognition in the event program.
When does early bird pricing end?
Early bird pricing ends December 31, 2026. After that, General Admission is $249 and VIP is $699.
Can I buy tickets for my team?
Yes. You can buy multiple tickets at checkout, or send us a note and we will help with group pricing.
What is your refund policy?
Refund and transfer policy to come.
How do I become a sponsor?
Book a call with Lori or send a sponsor inquiry. We will walk you through the 2027 packages.