About Score More Sales

Sales without excuses. Growth without surprises.

Since 2002, Score More Sales has helped B2B companies find out exactly who on their sales team will hit quota, who will not, and what it takes to close the gap. We evaluate first, using Objective Management Group data, and then we fix what the data finds.

Talk to Us Today See the ScoreCard Evaluation

2002the year Lori Richardson founded Score More Sales

2.4M+salespeople in the OMG assessment data set, as of 2026

21sales competencies measured for every rep and manager we evaluate

Our story

Every sales leader has questions about the team. We turn them into answers you can act on.

Can the team be more effective, and by how much? How long will it take, and what will it cost? Which parts of your success are repeatable, and are the right people in the right roles? These are the questions we hear on almost every first call.

Most firms answer them with opinion. We answer them with measurement. Every rep and every sales manager completes an Objective Management Group assessment, the same instrument used on more than 2.4 million salespeople as of 2026. The output shows who is coachable today, who is capable but mismanaged, and who will not reach quota in this role regardless of investment.

Then the real work starts: coaching the people the data says will respond, fixing the hiring process that produced the misses, and repairing the management systems around all of it.

How an engagement usually runs

1. Diagnose. A ScoreCard Evaluation of the whole team, with a live debrief for senior leadership.

2. Decide. A recoverable-quota number and a ranked list of what to fix first, in plain language.

3. Fix. SalesHero coaching for reps and managers, SellForward strategy, ValueAdd consulting on hiring and process, TeamUp advisory hours, SheSells and ReferralRich where they fit.

4. Measure again. The same assessment, twelve months on, so the improvement is a number rather than a feeling.

Value we deliver

Data-driven strategy

Decisions about people, process and pipeline made on measured competencies, not gut feel.

Increase opportunities

Prospecting and referral motions that produce first meetings on a schedule, not by accident.

Expand your pipeline

Qualification discipline so the pipeline you report is the pipeline that closes.

Close more deals

Closing and consultative selling skills coached against each rep's specific gap.

Develop sales leaders

Managers coached on coaching, because manager capacity is the constraint on almost every team we evaluate.

The team

Lori Richardson

CEO, Speaker & Founder

Lori founded Score More Sales in 2002 to help companies grow revenue through strategic sales efforts, using lessons learned from more than 20 years in B2B sales and leadership roles. She is also the founder of Women Sales Pros.

LinkedIn lori@scoremoresales.com

Peter Notschke

Leadership Development

Peter helps mid-market companies with leadership development and strategy. His 35 plus years of experience produce measurable and scalable results, and he leads the evaluation debriefs with senior leadership.

LinkedIn peter@scoremoresales.com

Cindi Pree

Admin

Cindi makes sure everything runs smoothly for us and for our clients, from scheduling assessments to keeping every engagement on track.

cpree@scoremoresales.com

Leading brands trust us for total sales enhancement

Questions we get

What does Score More Sales do?

Score More Sales evaluates B2B sales teams and then fixes what the evaluation finds. Every rep and sales manager completes an Objective Management Group assessment, which shows who will hit quota, who will not, and why. From there the work is coaching (SalesHero), strategy and process (SellForward), consulting on hiring and management systems (ValueAdd), ongoing advisory for leaders (TeamUp), a program for recruiting and retaining women in sales (SheSells), and a referral pipeline motion (ReferralRich).

Who founded Score More Sales?

Lori Richardson founded Score More Sales in 2002 after more than 20 years in B2B sales and sales leadership roles. She is also the founder of Women Sales Pros and a frequent speaker on sales hiring, coaching and building sales teams that include and promote women.

Who does Score More Sales work with?

Mid-market B2B companies in the United States, typically with anywhere from a handful of quota carrying reps up to about 150. Clients usually arrive with one of a few problems: the team keeps missing the number and nobody can say exactly why, hiring keeps failing, the pipeline looks full but little of it closes, or a new leader needs an honest baseline before acting.

How is this different from sales training?

Training starts with a curriculum. Score More Sales starts with data on your people. The Objective Management Group instrument has been used on more than 2.4 million salespeople as of 2026, and it measures the selling competencies and Sales DNA that predict performance. That means coaching goes to the specific gap each person has, managers are coached on coaching, and hiring decisions are made with a validated pre hire assessment rather than an interview impression.

How do I get started?

Three ways. Run the free three minute sales team diagnostic for a first read on the revenue your team is leaving on the table. Book a call with Lori to talk through your situation. Or go straight to a ScoreCard Evaluation, the full assessment of every rep and manager. You can also call 978.595.2045.

Book a Call Now

Tell us about the team and we will tell you whether this is the right place to start.

You will hear back from Lori directly, usually within one business day. If an evaluation is not what your situation needs, she will say so and point you at what is.

No sales sequence. One reply from a person.
If this is not the right call, we will say so.
Prefer to see the numbers first? Run the diagnostic.

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Reps carrying quota

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Typically answered within one business day