"Make every online interaction count," says marketing expert Ardath Albee - author of the new E-Marketing Strategies for the Complex Sale.
So how many of us are doing that, I ask, (with nervous laughter) - I certainly know I've left money on the table from poorly articulated concepts on my websites - lack of next steps, and general confusion over the years.
Albee's book shows you how to:
Check out her new book - after hearing her speak, I guarantee you will find something of value - if not many things to help re-define your message and grow revenues.