A colleague of mine is rebranding his company. He sent an email out to a number of associates and I'm going to ask for your thoughts on it as well - think of it surrounding your own brand and what your business stands for:
1) What is the most memorable brand you can think of? Regardless of category/industry.
2) What does it make you think about?
3) What does it make you feel?
His answer, Nike; makes him think about Michael Jordan and the feel for him was "winning"
What are your thoughts? It would be great to get a dozen or so comments on this topic. Thanks in advance!