See it. Be it.

While women remain underrepresented in B2B sales and leadership in nearly every sector, the role models we seek have actually been here all along. You just may not have heard of them or if you have heard of them, not met them yet. We aim to introduce or re-introduce you to them.

These honorees have (or had) some of the most successful careers in sales, leadership, and the C-suite, which began in the 1980s. Some of these women are still leading today, while others have stepped away or passed on, leaving their stories untold to the next generation.

The Sales Decades Project was created to change that.

Through a series of video interviews and this flagship live event, we're uncovering the legacies of these trailblazers. Through this, we hope to bridge the gap between the legends of the past, and the leaders of tomorrow.

The Dallas Events: April 22-23, 2026

Join us at the University of Texas at Dallas for an evening plus a day of recognition, history, and professional growth.

Hosted by the UTD Center for Professional Sales, this event is designed for sales leaders, individual contributors, and anyone committed to the advancement of women in B2B sales. Many of our honorees will be in attendance!

Wednesday, April 22: The Recognition

An evening dedicated to honoring the icons of the 80s. We will share the stories of women who paved the way, including a special tribute to those no longer with us.

EVENT AGENDA

5:30 pm — Doors open

5:40 pm — Bar opens (mocktails, wine, beer), networking, museum exploration, heavy appetizers

5:55 pm — Displays

6:15 pm — Remarks from Dr. Howard Dover

7:00 pm — Honoree introductions

7:30 pm — Wind down, close by 8:00 PM

Thursday, April 23: The Evolution

A full day of learning & connection on sales skills, leadership skills, and mentorship. Gain insights from legendary sellers & great male allies on how the profession has evolved + where it is going next.

EVENT AGENDA

7:30 – 8:30 am — Breakfast

8:30 – 9:50 am — Presentations from Alice Heiman, Jen Mueller, Sylvia Acevedo, Todd Caponi, Dr. Dover, and Cherilynn Castleman

9:50 am — Break

10:05 – 11:45 am — Trailblazer Tales + Speed Mentor Session (Colleen Stanley) + Jill Konrath Award + Presentation from Ty Heath

11:45 am — Lunch & Networking

1:00 – 2:40 pm — Speed Mentor Session 2 + Trailblazer Tales + Presentation from Jen Spencer

2:40 pm — Break

3:00 pm — Panel (Moderated by Professor Semiramis Amirpour)

3:30 - 4:45 pm — Breakout sessions + Wellness & Sales

4:45 pm — Presentation from Becc Holland

5:00 pm — Closing remarks, thank you's & Million Dollar Resource List

Featured Guests and Partners

Sponsorship Opportunities

We are honored to be supported by our founding sponsors: SalesHood, Accelevents, Luster, Buttermedia, Lou Bortone Video Marketing and venue host UT Dallas.

Is your company dedicated to supporting women in sales? We are looking for two more sponsors to help us bring these vital stories to life and reach more up-and-coming talent.

For sponsorship inquiries: Please fill out this form, or schedule a call here.

The Sales Decades Project

Honoring the Trailblazing Women of B2B Sales

See it. Be it.

While women remain underrepresented in B2B sales and leadership in nearly every sector, the role models we seek have actually been here all along. You just may not have heard of them or if you have heard of them, not met them yet. We aim to introduce or re-introduce you to them.

These honorees have (or had) some of the most successful careers in sales, leadership, and the C-suite, which began in the 1980s. Some of these women are still leading today, while others have stepped away or passed on, leaving their stories untold to the next generation.

The Sales Decades Project was created to change that.

Through a series of video interviews and this flagship live event, we're uncovering the legacies of these trailblazers. Through this, we hope to bridge the gap between the legends of the past, and the leaders of tomorrow.

The Dallas Events: April 22-23, 2026

Join us at the University of Texas at Dallas for an evening plus a day of recognition, history, and professional growth.

Hosted by the UTD Center for Professional Sales, this event is designed for sales leaders, individual contributors, and anyone committed to the advancement of women in B2B sales. Many of our honorees will be in attendance!

Wednesday, April 22: The Recognition

An evening dedicated to honoring the icons of the 80s. We will share the stories of women who paved the way, including a special tribute to those no longer with us.

EVENT AGENDA

Thursday, April 23: The Evolution

A full day of learning & connection on sales skills, leadership skills, and mentorship. Gain insights from legendary sellers & great male allies on how the profession has evolved + where it is going next.

EVENT AGENDA

Featured Guests and Partners

Sponsorship Opportunities

Sponsor The Sales Decades Project Today

The University of Texas at Dallas