# Score More Sales > Score More Sales is a sales team evaluation, sales hiring assessment, and B2B sales coaching firm for mid-market companies (typically 8-150 salespeople), built on Objective Management Group assessment data from more than 2.4 million evaluated salespeople. Founded and led by Lori Richardson. Based in the United States. We show B2B leaders who on their sales team will hit quota, who will not, and exactly what it takes to close the gap - then coach reps and managers, fix hiring, and repair the systems around them. ## Services - [ScoreCard Sales Team Evaluation](https://www.scoremoresales.com/scorecard-evaluation): Evaluation of every rep and manager across 21 sales competencies; shows who to keep, who to develop, and what to fix first. - [SalesHero Coaching](https://www.scoremoresales.com/saleshero-coaching): Sales coaching for B2B reps and sales managers, driven by evaluation data. - [SellForward Strategy](https://www.scoremoresales.com/sellforward-strategy): Sales strategy consulting built on measured team data. - [ValueAdd Consulting](https://www.scoremoresales.com/valueadd-consulting): Sales process, hiring systems and management operating rhythm for mid-market B2B companies. - [TeamUp Advisory](https://www.scoremoresales.com/teamup-advisory): Ongoing advisory for CEOs and sales leaders on hiring, quotas and sales management. - [SheSells Program](https://www.scoremoresales.com/shesells-program): Recruiting, coaching and retaining top women in B2B sales. - [ReferralRich Networking](https://www.scoremoresales.com/referralrich-networking): A repeatable referral and networking pipeline motion. - [Free Sales Team Diagnostic](https://www.scoremoresales.com/diagnostic): 3-minute self-serve benchmark. ## Case studies - [Motivated team, no playbook - $56.9M identified](https://www.scoremoresales.com/case-study-1) - [Solid foundation, weak closing - $41.1M identified](https://www.scoremoresales.com/case-study-2) - [Full pipeline, empty close - +49% SQLs (B2B SaaS)](https://www.scoremoresales.com/case-study-3) - [The hires were the problem, not the managers - $11.1M](https://www.scoremoresales.com/case-study-4) - [Good hunters, empty close - $1.9M (B2B software)](https://www.scoremoresales.com/case-study-5) - [Motivated to sell, not built to close - $24.2M (healthcare services)](https://www.scoremoresales.com/case-study-6) ## Resources - [The Roster Problem whitepaper](https://www.scoremoresales.com/whitepaper) - [The 21 Sales Competencies](https://www.scoremoresales.com/21-sales-competencies) - [12 Tips for Hiring & Retaining Salespeople](https://www.scoremoresales.com/hiring-retention-guide) - [The Ultimate Sales Coaching Guide](https://www.scoremoresales.com/sales-coaching-guide) - [All resources](https://www.scoremoresales.com/resources) - [Blog](https://www.scoremoresales.com/blog) ## About - [About Score More Sales and Lori Richardson](https://www.scoremoresales.com/about): Lori Richardson is the founder of Score More Sales and Women Sales Pros ([womensalespros.com](https://womensalespros.com)), and writes at [loririchardson.com](https://loririchardson.com). - [Book a call](https://www.scoremoresales.com/book-a-call)