As part of the group of women in sales effectiveness known as Sales Shebang, we are all discussing the pressure many business owners feel to participate in multiple social media tools - and we also discuss those turning a blind eye to all of this "nonsense" - so I'm pleased to bring you some thoughts from a woman younger than I - but who does the same sales effectiveness work with B2B companies. Take a look at what Nancy Bleeke has to say.
I know some younger social media experts who call this an "age" issue - but I consider it a "change" issue -- post your thoughts, or catch up with me on Twitter @scoremoresales